Alter Ego is a ready-to-wear brand whose concept is to match the whole family in terms of clothing. It has a strong DNA and a singularly playful imprint to enable its customers to stand out on occasions such as weddings, dinners or any other family gathering or cocktail party.
We show the bonds of complicity and love that we have with the members of our family, we are a tribe. The models are sometimes identical and unisex, and sometimes a mix of feminine and masculine models, while respecting the codes of each. At Alter Ego, everyone has their own personality, and the garment is simply the link that binds them together, both visually and emotionally.
The logo is the infinity sign, which came naturally and is adorned with our French flag. They love the fact that they can bring out their complicity. I was already doing it with my sister when I was little. They are looking for uniqueness to stand out from the crowd. I recognise myself in them and I recognise the links I have with my family in Alter Ego.
For me, family comes first no matter what, we work as a team and we leave no one behind. We are attached to certain values and to people in general. We no longer know how much a garment really costs to be well made. The idea is to buy less but better.
We feed our own mouths before going abroad and we pollute less too. We want the brand to have legitimacy and to be part of the French revival. With my partners and suppliers, we look at the same things, we come up with new things, we share ideas, but always with the same goal in mind. There are lots of projects, and I try to be as dynamic as possible. My name is Pierre Dhorne, I'm a forestry engineer and I'm currently in charge of setting up Garnica's new plant in Troyes My name is Thomas Delise, I'm 31 years old and I'm currently Chairman of Chanteclair hosiery, a company I bought 2 years ago and which has been in existence since My name is Pauline Nicolas and I am 32 years old.
