To browse Academia. Sex in Advertising: Perspectives on the Erotic Appeal, This chapter takes a peek at fetishism as an iconic element of sexuality and introduces a theoretical framework for understanding the fetish in visual culture.
Two compelling print advertisements from the long running Absolut Vodka campaign provide a point of departure to analyze how fetishism functions in contemporary advertising. Fetishism is a powerful conceptual tool for analyzing visual consumption; representations of fetish objects occupy a substantial place in the contemporary visual scene, and images are given fetish-like status in art, advertising, and film.
In an economy based on images, information, and Internet technology, fetishism—as displacement, as dysfunction, and as deviance—contributes to a larger project of linking products with psychological fulfillment, emotional satisfaction, and sexual gratification. Nationalism, politics, and the practice of archaeology, The northern periphery of occurrence of conquering Hungarian burials represents an important area of investigation of conquering Hungarian finds from the Early Middle Ages.
The aim of the article is a multidisciplinary analysis of the burials in question. It includes spectrometry, whose goal is detection of composition of metal artefacts discovered in those burials.
Remains of human individuals underwent anthropological analysis, animal bones were studied by means of archaeozoological analyses.
