Updates Red Mail. Tel Aviv-Jaffa. Jewish World. News Magazine. OkCupid exec reveals what Israelis are looking for on dating app. Marcus Lofthouse tells Ynet the app is gaining popularity in Israel because it is catered to those looking for meaningful relationships, as opposed to OkCupid's main competitor, Tinder, which is meant for casual encounters. Lior Ohana. Add a comment Print Find an error?
Report us. Marcus Lofthouse, chief product officer at popular dating app OkCupid, appears to have found answers to the hard hitting question: What do Israelis look for on a dating app?
Follow Ynetnews on Facebook and Twitter. In an interview with Ynet, Lofthouse provides research-based answers to many questions single Israelis are dying to know: Looks or personality? Does love come down to simply an algorithm? Why not rival Tinder? What do Israelis seek in a partner? Marcus Lofthouse. Photo: Fowler Woodman. He admits that this sounds like something a "nerd" would say, but insists that at the end of the day the algorithm does work.
He says that looks are a very important aspect of attraction, and is certainly a variable that's considered in the company's research. However, personality, he says, is just as important, and this is potentially the reason its main competitor, Tinder, appeals to different crowds. Most of those who are familiar with dating apps know that while Tinder is intended more for people looking for casual sexual encounters, OkCupid is catered toward those looking for more meaningful relationships.
Potentially for this reason, OkCupid has become a very popular dating app in Israel. Photo: Shutterstock. The CPO said that the reason the app is so successful among Israelis is largely because they are much more willing to reveal their background than Americans. What makes OkCupid different than other dating apps is that its results are based largely on an extensive questionnaire the user fills out when opening an account. Lofthouse says that the more seriously the user takes the questionnaire, the more likely he or she is to find a match.
