If was the year the world discovered generative AI gen AI , is the year organizations truly began usingโand deriving business value fromโthis new technology. In the latest McKinsey Global Survey on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago. Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology.
The survey also provides insights into the kinds of risks presented by gen AIโmost notably, inaccuracyโas well as the emerging practices of top performers to mitigate those challenges and capture value. Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities. This year, the survey finds that adoption has jumped to 72 percent Exhibit 1. And the interest is truly global in scope. Our survey found that AI adoption did not reach 66 percent in any region; however, this year more than two-thirds of respondents in nearly every region say their organizations are using AI.
Looking by industry, the biggest increase in adoption can be found in professional services. Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in Exhibit 2. Most respondents now report that their organizationsโand they as individualsโare using gen AI.
Sixty-five percent of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year. The biggest increase from is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.
Compared with , respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives Exhibit 4. The survey finds upticks in gen AI use across all regions, with the largest increases in AsiaโPacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers.
