Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. Over the course of her year business and marketing career, she has been a C-level executive, an entrepreneur, and a mentor to hundreds of small businesses at all stages. Nancy has built businesses from the ground up and has repaired damaged brands. Nancy understands the importance of getting it done β with a methodology of innovation, vision, pragmatism, speed, and rational rule-bending.
She is highly adept at translating complex concepts into simple and compelling language. She is also a former writer for Inc. Nancy leads workshops nationally on branding, technology, digital media, creative problem-solving, and many other topics related to strategic marketing. How can clients unravel an agency relationship so the two parties can part as "friends" or at least with respect for each other? Engaging someone to represent you and your brand is a critically important, potentially costly and somewhat intimate decision.
As B2B companies continue to seek ways to expand their reach, many are turning to podcasting as a way to build brand awareness and connect with their target audiences. While starting a podcast may seem simple, creating a successful one that generates results requires careful planning and execution.
As the members of Forbes Agency Council know, this applies to everything from booking guests to selecting topics the audience will find valuable and promoting a podcast.
Below, 18 members share smart tips B2B podcasters can use to create compelling audio content that their target audience will look forward to hearing. As long as new products are launched, and celebrities and politicians misbehave, the industry will live onβalbeit in new forms. Agencies face a number of challenges in , from shifting consumer behaviors to increased competition and changing technology trends, that will impact the way they operate and do business. As the world of advertising, marketing and public relations continues to evolve rapidly, agency leaders must be prepared to adapt and innovate if they want to stay ahead of the curve.
