Social Media has not only become a very relevant topic for brands and companies to deal with when it comes to business, but also for human beings in regards to their personal and dating life. It influences what people think, like or even love and moreover accompanies the life of nearly everyone, everyday often for hours. Therefore the aim of the perfect self-representation in Social Media has grown enormously.
Schau and Gilly are stating that humans are aiming towards projecting a digital likeness and even creating a digital self which is not necessarily coherent with the true- or how they call it the physical self. Moreover, due to globalization and digitalization there was a whole new way of life created which can be called the liquid modern life Bauman, In the liquid modern life people think differently about relationships, dating and love. As life is seen as more fluent, there is also a different, faster pace in relationships.
This is due to the fact that the access to a potential partner, love or sex got way easier through Social Media. Regarding to Deuze people who have a high Social Media consumption are even more likely to have troubles in their relationships like e. Therefore, the purpose of this blogpost is to analyze how and why Social Media changed the dating culture of us as Generation Y the young adults of today.
In general, as a cause of digitalization and the internet, a whole new concept of self-presentation was born: online profiles. Hand in hand with that phenomenon consumers or users needed to learn to trust online profiles Sundararajan, Regarding Social Media one must keep in mind that there should not be a complete trust in what people are posting and how they are presenting themselves.
When we think about ourselves, what do we post on Social Media channels like Instagram or Facebook? Only our best experiences, the amazing places where we went on holidays, happy couple pictures, new clothes or our cute dog. But nearly no one is posting about the days where we have a mental breakdown and are sitting in the library, rainy days where we fight with our boyfriend or the daily struggle of waking up.
