Swimming in the sea of millions of apps in the App Store is a large school of dating apps, all fighting for a bite at the top positions. Amongst those apps is Plenty of Fish, a pioneer in the dating space.
With a lengthy web presence stemming as far back as , and its mobile apps releasing in , it only makes sense that they dominate the dating space too. Boasting over 50 million all-time downloads on the Google Play Store alone, is there anything else that POF could be doing to improve their status on the stores? Plenty of Fish seems to have a hold of its overall App Store Optimization strategy.
In order to best serve user needs and curiosity, while still remaining compliant with subscription disclosures, Plenty of Fish could:. This would clear up any kind of question a user would have if they read the description. To break it down, Plenty of Fish ranks as such:. Ranking in the top 10 allows it to get the necessary visibility it needs to thrive, but not ranking in the Top 3 puts Plenty of Fish at a serious disadvantage against apps like Tinder in the store.
Click-through rate determines the rankings in these top positions, meaning that less users are clicking or converting on Plenty of Fish for these search terms relative to those who rank 1, 2 or 3. Part of that could come down to how the screenshots appear in the search results. Plenty of Fish has certainly made a splash in the dating space but has a bit of work to do to make sure it keeps swimming in the App Store. Want to learn more about App Store Optimization?
Plenty of Fish has a strong brand, but is its App Store presence optimized for success? We analyze its ASO strategy and offer insights for improvement. Discover how Honeydue can improve its ASO strategy with better subtitles, engaging screenshots, and creative enhancements to help it stand out. Dive into our ASO spotlight on "Smart Tasks," uncover key strategies, and learn how to apply these tips to refine your app store optimization.
