Privacy is a fundamental human right. Which is why we design our products and services to protect it. Great powers come with great privacy. Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Some requests require more computational power than what fits in your pocket.
For these more complex requests, Apple Intelligence can draw on Private Cloud Compute and extend the privacy of your Apple devices to Apple silicon servers. Learn more about Apple Intelligence. Locked apps allow you to show your screen to someone while protecting sensitive areas of your phone. For additional privacy, you can hide a locked app. Advanced tracking and fingerprinting protections help prevent websites from tracking or identifying your device.
So not a password. Passkeys are securely synced across Apple devices. Keep Hidden and Recently Deleted photos private. Take control in times of crisis. Learn more about personal safety with Apple devices. Decide which apps are allowed to track track track track you.
Make more informed choices about the apps you use and the permissions you grant them. Apps are required to ask your permission when they want to track you across apps and websites owned by other companies. And you can change your preference for any app or prevent apps from asking for permission entirely in Settings. Read Read , delete , and reply with peace of mind. Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web.
Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar. View all privacy features. From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details.
