Reputation stylized in all lowercase is the sixth studio album by the American singer-songwriter Taylor Swift , released on November 10, , by Big Machine Records. Swift conceived the album amidst media scrutiny on her personal life that blemished her once-wholesome "America's Sweetheart" image.
Expanding on Swift's autobiographical songwriting, Reputation references her romantic relationships and celebrity disputes; its songs form a linear narrative of a narrator expressing anger and affirming vengeance against wrongdoers, and finding solace in a blossoming love.
Its maximalist , electronic arrangements are characterized by abrupt dynamic shifts, insistent programmed drum machines , pulsating synthesizers and bass , and manipulated vocals. Before Reputation 's release, Swift cleared out her website and social media accounts, which generated widespread media attention.
In the United States, Reputation was Swift's fourth consecutive album to sell one million first-week copies, spent four weeks atop the Billboard , and was certified triple platinum.
A divisive album upon release, Reputation was praised by critics for its intimate songwriting about love but criticized for its production and references to fame and celebrity as harsh and derivative.
