Kristin Snyder is dot. Last week after the mass exodus of Twitter employees, content creator Rosie Nguyen shared a link to her Instagram account. But Nguyen had another link to share as well: her Fanhouse account. The subscription platform is a way for creators to offer their fans content in exchange for a monthly fee. Which is why Nguyen created Fanhouse in the first place. Even before launching her company, however, Nguyen had come to realize that monetization on Twitter is more difficult than on platforms like Instagram and TikTok.
She says the only way she initially made money off her Twitter account was from her followers Venmoing her tips. Which is why she, along with Fanhouse co-founders Khoi Le and Amy Shen, wanted to find a way to cultivate more of a community behind those one-time tips.
Today, Fanhouse offers group chats, polls, exclusive posts and Spotify account connections on top of the option to offer content for free.
In the aftermath of the Twitter frenzy, Nguyen has opened up her formerly paywalled Fanhouse account full of exclusive posts for anyone who wants to join. Other creators though are still using Fanhouse to monetize their content. With over one million YouTube subscribers, content creator and Fanhouse user Jimmy Zhang says that finding the core group of fans who were willing to invest in his content was key to sustaining his career.
With a platform like Fanhouse, you pay just a little bit extra and maybe you get to watch the videos ad-free. And one way of luring fans to the platform is via his YouTube videos: Zhang will end on cliffhangers and promises that the finale is exclusively available on Fanhouse.
