Over the course of four decades, any city can decline, and quite a few have. Not all of them will rise from their self-induced ashes.
Kansas City is one that refused to go gently into that good night. The one constant throughout all those years has been an unwavering commitment to covering the business of Kansas City at the macro level: the local, national and even global trends that are shaping our hometown economy, the executives who are leading change within their vital sectors, and the people and companies whose stellar performance, we believe, should inspire in all of us a desire to excel.
The past? I believe that our approach to business journalism has never been more relevant and in demand than right now. We will cover business and investment topics which local publishers and broadcasters have heretofore been reluctant or unable to tackle. We will provide specialized investment information and relate that information to the Kansas City market.
The strong business and journalistic backgrounds of the people associated with OUTLOOK will help our readers to better understand the economic forces at work here. We will distribute nationally over 1, copies of each issue to key executives of expanding firms to present the full range of activities and developments in Kansas City finance, investment, agribusiness, real estate, commerce and industry.
We anticipate an ever-growing community support for this publication, and encourage our readers to send us their comments. Thanks for the inspiration. Nearly a decade ago, Missouri bankers began to look anew upon the entity known as a holding company, to look with the hope that this could be a way to bigness and greatness for banks in a state that easily raises its populist hackles when Big Business in any form shows its strength.
