As Valentine's Day approaches, love isn't just in the air — it's in the data. Dating apps such as Hinge, Tinder, Bumble and OkCupid saw a surge in activity in the first half of February last year, with a rise in swipes, messages and matches, suggesting a last-minute push before Valentine's Day.
Hinge, the app "designed to be deleted," according to its slogan, experienced an increase in activity in the two weeks leading up to Valentine's Day Users were particularly active on Feb. Meanwhile, Feb. Tinder's ubiquitous swipe interface tells a lot about how singles connect with each other in the weeks before the holiday. On last year's Valentine's Day, Tinder recorded 3. Not everyone on the app was looking for a one-on-one commitment.
During the peak dating season, from Jan. Bumble has also reported a spike in user activity during the weeks surrounding Valentine's Day.
Bumble's data shows that singles are more active in the lead-up to Feb. In the weeks leading up to Valentine's Day , downloads and time spent on the app increased. Gen Z users, in particular, refreshed their profiles with new photos and Interest Badges. In the week leading up to Valentine's Day in , there was an increase in 'right swipes' on Bumble. This increase lasted throughout the month of February," said Michael Affronti, chief product officer at Bumble.
About a quarter of U. Last year, the platform recorded a rise in users expressing a readiness to settle down after the holiday, signaling that for some, the search for love intensifies once the pressure of Valentine's Day subsides.
