All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Fragrance trends are quickly rising in popularity and becoming just as important as fashion trends. TikTok is head over heels for matcha. We are also seeing much-needed twists on classics like musk, and lest we forget our tendency to use milky fragrances for scent layering.
We checked out trending notes across beauty stores and social media and asked experts in the industry all about the hottest new scents we can expect to smell this year. Spoiler alert: There are lots of gourmand smells. From strawberry makeup to tomato aesthetics , food groups have been at the top of our minds. Love it or hate it, the truth is it makes sense in the perfume world. Fig is also slowly but surely gaining popularity. Maison d'Etto. The 7 Virtues. Now, people want to smell like the green tea powder, so matcha fragrances have gone viral too.
Le Labo. Le Monde Gourmand. Another ingredient that offers some edge when it comes to fragrances is rhubarb. Floral Street.
Though it may be controversial, scent layering has the stamp of approval from Billie Eilish , Leah Kateb , and more. Ever since my milk perfume series in skyrocketed to 30 [million] views, I cannot seem to find an escape from the note. She says ultra creamy notes are also becoming more popular.
This is a sentiment Corrales echoes as well. Ellis Brooklyn. Want something sweeter? Rihanna put marshmallow fragrances on the map a while back, but they seem to continue to grow in popularity, and brands are taking note.
